How To Buy Links And Not To Be Penalized by Google?
In previous article I wrote about paid links. For Google buying links in order to get better Page Rank is “illegal activity” and you can be penalized by lowering PR and position of your web pages in search results. So, how to buy links?
If website contains information that you can buy links without NOFOLLOW attribute, avoid that website. Someone could report that site to Google, and you as a link buyer will be penalized too. If you clearly see that some website is full of sponsored links without NOFOLLOW, avoid that site. Paid links should be presented in a “natural” way, as an integral part of the content.
Recently, I found LinkXl, ad broker that offers “safe” link building. As an advertiser, you buy certain keywords and keyphrases. You can browse pages containing those keywords and phrases, and you can buy link on page that contains desired word or a phrase. That word or phrase will become “natural” link to your website or blog. You can’t buy link on home page, because content of blog’s home page is frequently changing.
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Getting Good External (Inbound) Links
As I mentioned in article “Google Webmaster Tools Part 2″ the best way for your website to climb up in search results is getting a lot of quality links. “A lot” means as much as you can (refer to article “Google Webmaster Tools Part 2″ to see what term “quality links” actually means). So how to get quality links? Here’s how search engines like Google imagine link building:
- your website has quality content
- other people like content of your site and they put link to your website on their websites
- those websites are related to yours and anchor text of inbound links is related to content of your website (term “anchor text” is also explained in article “Google Webmaster Tools Part 2″)
It is so called “natural” link building. Every link is “vote” for your site. In Google, the importance of every web page is measured by Page Rank. The value of Page Rank can be from 0 to 10. Page rank depends on number of inbound links and Page Ranks of web pages containing links to your website (I think that PR and quality of websites linking to your website is more important then number of inbound links). For example if someone puts link to your site on web page that has PR 5, that will positively affect PR of your website (actually, every page on web site has it’s own PR, usually the page with highest PR is home page because home page receives most links).
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How to make a blog tutorial - part 1 - register domain name and find web hosting provider
How to make a blog first step: register domain name and find good web hosting provider
The first steps in making a blog are registering domain name and finding good web hosting provider. I already wrote about it in posts named “Do I Need To Register Domain for My Blog” and “Finding Good Web Hosting Provider for Your Blog”. If you read these posts you know why is so important to have your own domain name and good, but not too expensive, hosting provider.
Google Webmaster Tools - part 2
In this post I’ll write more about interesting features of Google Webmaster Tools.
Diagnostics
When you login to your Google Webmaster Tools account you’ll notice link on the left navigation panel called “Diagnostics”. Click on this link, and then click on “Content analysis”.
Google will analise pages in your website to see if there are any mistakes that can have negative effects on site’s position in search results. Common mistakes are: pages without title tag, duplicate title tags, title tags that are too long or too short, duplicate meta description tag, meta description that is too long or too short. Google will warn you if there are any issues with title tags and meta description, so you can change bad titles and meta descriptions.
Blog stats
If you own a blog then I’m sure you want to know how many people visited your blog, what posts are the most visited, which websites are sending you visitors, what keywords are people using to find your blog on search engines.
There is an interesting Wordpress plugin called Wordpress.com Stats which intergates into Wordrpess and shows important statistical data about your blog. In one of the previous posts I wrote about Blog Metrics plugin which shows data that is specific for blogs. This plugin shows data common to all websites, after all blog is just another web site.
You can find this plugin here as well as installation instructions, faqs and screenhosts. In order to use this plugin you need Wordpress api code. You’ll get this code if you create account on wordpress.com website.
Post About Writing Blog Posts
Yes, I know I broke one of the most important bloggers rules - to publish a post at least once a week. I decided that publishing post once a week is enough frequent for me. But, as you can see I published last post two weeks ago! I can try to find some excuse: Eastern holidays (Orthodox church celebrates Eastern on april 25th this year), I had some other important work to do. But the point is that it is very easy to get lazy. Successful bloggers write often, some of them write new post every day. There are two reasons why is that so important:
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Theme Lab - Excellent Wordpress Themes
If you are looking for a good theme for your blog, then I recommend you to visit this web site:http://www.themelab.com/. These guys are generously offering free high-quality Wordpress themes. There are currently 48 themes available for free download. You can also find some useful Wordpress tutorials on this website.
Google Webmaster Tools - Part One
Google Webmaster Tools is collection of useful tools for every webmaster. If you have a Gmail account go to http://www.google.com/webmastertools. and login with your user name (email address on Gmail) and password. If you don’t have Gmail account, you sholuld create one. You use same account to login to other Google’s services like AdSense, AdWords, Reader…
Top Ten SEO Factors
Today I found interesting article about top ten SEO factors. SEO is acronim for “Search Engine Optimization”. In order to have good ranking on search engines your blog should be properly optimized. This article is written by Scott Hendison, a search marketing expert. Article is easy to read, written for beginners, so if you are new in SEO, then you should read this article.
Link: http://pdxtc.com/seo101/scotts-articles/organic-search/top-ten-seo-factors.html
Blog Metrics
The common way to measure success of some website is to measure number of visitors, unique visitors, page views…But, blog is different kind of website. Blog visitors usually don’t open other pages, latest posts are presented on the front page, so it doesn’t make much sense to measure page views. Many frequent blog readers don’t need to visit blog, they can read new posts through their favorite RSS reader, so number of visitors is also not a good way to measure success of a blog.